Why Social Media Marketing Is The Way To Go

It doesn’t matter what type of product or service your company offers. Everything from dog grooming to vehicle services such as changing car tires can be promoted on social media. If you’re new to this method of marketing, or aren’t sure what types of benefits are associated with it, you may be asking what’s in it for you? How will it help your business grow, and why should you do it? You’ll bring in a diverse group of new customers and be able to target certain areas. Here is why social media marketing is so helpful, no matter what type of business you have.

You Can Target Your Desired Customers

It’s not easy to bring in customers, let alone the customers you are looking for. With social media, you can target individuals using everything from hashtags to city and state keywords. Hashtags are popular on outlets such as Facebook and Instagram. When users search for these hashtags, your pictures and posts will come up. By clicking on them, your targeted group can learn more about your company, your products or services, and why they should choose you. This is helpful when trying to target for new customers, but doing so in an organic manner, that yields long-terms results and folks who will come back again.

Pictures Speak A Thousand Words

Everyone knows that a picture is worth a thousand words. Using pictures to create interest in your company and what you have to offer goes a long way. Since you can’t always depend on people to check out your website every time you make changes or put up something new, consider posting on social media. If folks already follow your company, they pictures will pop up in their feed. When they “like” the pictures, people in their feed will notice, too. This creates more organic marketing by attracting similar followers, and does so in a manner that is more about sharing than using hard sales techniques.

It’s Free

Let’s face it-many marketing methods cost money. That’s not unusual, but many people feel apprehensive about spending money on efforts they’re unsure about. Using social media allows them to market a service or product for free. Of course, there are ways to boost page views and make social media posts appear more prominently. But individuals who use social media don’t have to pay to promote their business. If you find that social media marketing on Instagram and Facebook is helping your company, consider the benefits of boosting-but only after you’ve given it a test run, first.

There are many reasons to use social media when promoting a business. Doing so is free, and you can reach many different people simply by building your target audience, thanks to hashtags and keywords. Finally, advertising with the help of pictures attracts new customers in. People can gain a better understanding of what your company is about, and learn more about it before they decide to purchase from you.

Why Am I Losing Instagram Followers?

One thing that you need to know is that Instagram is all about Instagram Followers. The moment that your Instagram account is losing followers, there might be something wrong with your account or something that you are doing wrong. It is important that you know what you might be doing wrong in order to be able to get your followers back. Here are some reasons why you might be losing Instagram followers.

You might have too much promotional content

Most people know the importance of promotional content. However, if you are posting more promotional content than interesting post, this might mean that your Instagram account is more advertisements than anything else. And, most Instagram followers don’t like it.

This is one of the more common reasons why people are losing followers and don’t get as many likes as what they wanted to get. Tone this down and make sure that your photos are interesting enough to get your followers back.

You are uploading content too frequently

This might be something that you don’t consider, but yes you can upload content too frequently. People are getting bored of the same type of photos and content that you might be posting all the time. You don’t give them any time to wait and wonder what you are going to post next.

To be able to get as many Instagram views as possible, you need to make sure that you don’t upload and post more than one photo or content per day. Even once a day might be too often. You need to make them curious about the next content.

Your photos and content might not be interesting enough

The last thing that your followers want to see is boring photos and content. The same type of photos day in and day out. You don’t change your topic and you don’t give them variety. This can lead to less Instagram views and will ensure that you start losing followers.

You need to make sure that you are going to surprise them every time. Your followers need to wonder what is going to be posted next. And, what interesting photo you are going to have now. Something that other people don’t have posted yet.

You didn’t post any new photos for a while

Just like when you are posting too frequently, you can also lose Instagram followers when you don’t post once in a while. They are starting to get bored of waiting for you to post something new. This is one of the main reasons why many people are losing their followers. There is a fine line between posting too frequently and not posting enough.

Why do you lose so many Instagram followers? There are numerous reasons, and it is important that you know why you are losing so many followers. This is the only way that you can ensure that you are gaining your followers back and ensure that this doesn’t happen again. The more Instagram views you get for your photos, the more likely it will be that you are going to get more Instagram followers.

The Importance of Social Media Marketing

Social Media Marketing

Social Media is where the internet lives. It’s full of potential clientele and even investors. If you’re not making the most of social media platforms then you aren’t doing enough for your business.

Plain and simple. Nowadays having a website simply isn’t enough. It’s a great start of course but you shouldn’t stop there. If you need some help creating your website try Wix.com, they can help you create a stunning and efficient website. If you really want to see your business succeed you need to extend your online presence and include social media, not just a website. However it’s best to keep in mind that using social media for business purposes can be a double edged sword. It’s great to be able to interact more with customers and extend your reach across various demographics but when not used properly it can be detrimental.

Instagram is a great place to start for a business that’s never been on social media before. It’s one of the more straightforward ways to convey what your business does. With the focus being on photos instead of text it’s easy to highlight the key aspects of your business. Taking photos of what you sell, happy customers, and even your workspaces are great ways to promote your business. A great way to take the best pictures possible for your Instagram profile is to make sure you have the right smartphone. Try shopping at Apple.com for amazing devices with high quality cameras. It’ll take your social media presence to the next level.

Keep captions short and sweet, to the point, and coherent. This will help to convey a professional tone while using social media. It’s great that you’re interacting with clientele and giving them little glimpses into your business but it’s also important to remember why you’re using Instagram. When responding to users online be sure to keep things light. Be professional and personable. If at all possible get in front of negative comments by asking them to send your account a private message. That way you can handle the negative matter away from the eyes of all your followers and it also conveys that you’re taking the matter seriously.

Don’t forget that when using social media for business purposes you’re likely to run into some new expenses. This could mean advertising online or hiring new employees for the express purpose of running your social media page. If you need help dealing with all this new growth H&R Block offers incredible tax preparation services for businesses.

Another key element to promoting your business on Instagram is understanding and utilizing hashtags. Hashtags are a great way to extend your reach and increase your followers. Be sure to look at which hashtags have the most posts in them, that means that these hashtags are the ones that are seen by the most people. When you use a hashtag you’ll want to find something that’s appropriate, accurate, and will get that post a lot of attention. You’ll find that there’s almost a direct correlation between posting with hashtags and the amount of followers you get. So be sure to take advantage of this incredibly helpful Instagram feature.

When posting pictures be sure to keep your brand in mind. What does your business strive to offer people? Does your business promote a certain kind of lifestyle? These are the types of questions you need to be thinking of when posting your businesses’ pictures to Instagram. Keeping with a theme that’s on brand for your business is a powerful way to convey a message. This can be done by posting photos with similar subjects, colors, or styles. That way when people visit your page they know what you do or sell and what you stand for.

If you can remember to keep your captions and interactions professional yet personal, use hashtags appropriately, and post photos that are on brand, your business will have no trouble creating a successful social media page!


4 Ways to Get More Followers on Instagram


Instagram is one of the fastest growing channels today that allows businesses and people to expand the brands and to socialize. Businesses have benefited from instagram in many ways for example it is a way to recruit future employees, a way to humanize your brand, generate new business, delight customers and showcase the company products and culture. When the instagram followers are many it means that many people are looking at your products and services and therefore there is a high possibility that you will get more customers. In most cases it is hard to get a huge following and more especially if you are not famous but what you need to do here is to buy more followers. Some of the ways you can use to get more followers are:

  1. Buying more followers

What most people don’t know is that buying followers is something that is illegal and this is because it violates the terms of service of instagram. If you must buy followers ensure you do it in a smart way because if you don’t you will be kicked off the site.  When buying the followers, do it at your own risk and know that it has its own consequences. Before you buy followers it is important for you to know who real followers are and who the fake ones are.

  1. Promoting your page

Instagram marketing is very important but for you to be successful you must know how to promote your page. Ensure you find a niche that you will be able to fit into because you cannot be able to find followers if people are not aware of what they are following. On the same note, it is very important for you to like and at the same time comment on the photos of other people. The reason for this is that it attracts people’s attention and more especially from other instagram users. Ensure you like their photos is something that is important because it makes them to start following you.

  1. Making popular posts

Do you know what it means by making popular posts? Avoid private accounts because it’s your friends who will be able to see you and nobody else. But when you make it public there are high chances that most people will be able to see it and this is advantageous to you. Another very important thing to note here is to use those hash tags that are very popular since they allow you to search for views of all the photos and particular themes. In this way you will be able to increase your instagram views and this is advantageous to you.

  1. Quickly attract more followers

There are several ways that one can use to attract more followers and one of them is following as many users as possible. This is one of the quickest ways that you can use to attract as many followers as possible. It is very important for you to ensure you update your account everyday so that you can be able to avoid losing followers.

For more detail: https://www.socialproof.xyz

The Guide to Getting More Instagram Followers


Instagram marketing has become the go-to platform for businesses big or small to grow their brand. It doesn’t just benefit businesses as individuals can use it as a way to promote their talents and create opportunities for themselves. Social media has become more than just a way for you secretly keep up with what your ex is doing or stay connected with friends. It’s a key factor in helping you grow your wealth.

 Where Do I Start?

So you’ve made a profile and added all the people you know, but what do you do now? How do you get Instagram followers from people you don’t know? The first step is learning your audience and finding out how to appeal to them. The best way to attract a wider audience of people is using the right hashtags. For example: If you’re a hairstylist and you want new clients think about what type of hashtag one might use if they were trying to find a new stylist in their area. Another helpful hint is when you type in your hashtag Instagram will tell you how many post already have that hashtag. If you see that your hashtag only has 10 post, but the hashtag #lahairstylist has over 200,000 that tells you that more people use that hashtag when searching for a hairstylist in LA. It would be best for you do add in that hashtag for a wider reach. Play around with the hashtag and see what gets you the best results.

You Got the Followers, but How Do You Keep Them?

People have to want to follow you. The things you post have to either be meaningful or entertaining to them. If your purpose is fitness, then post daily fitness tips, or clips from your workout. A general rule is one post a day is a great way to keep your audience interested without flooding their timelines. Another tip is to stay engaged. If someone compliments you, or ask “where did you get that?” or is inquiring about any further information make sure you respond. If someone post about your product give them a shout out on your page and encourage others to do the same.

 Timing Is Everything

Studies show that the best time to post is 2am or 5pm. During the week Wednesday and Thursday are the best days. Fewer people post on Sunday, so use it to your advantage. You could gain a lot of visibility by post on this day. Consistency is key. Pick a schedule to post and don’t vary from it too often. There are plenty of posting apps such as Schedugram and Latergramme that will post your content for you.

Remember quality over quantity. Although it’s important to be consistent don’t get caught up in it too much that the post become robotic and no longer useful. If you need more time to create something better then take your time and do it right. Remember it’s your brand you’re building, so make the choices that’s right for you.

Check out this link for more informations: https://www.forbes.com/sites/jaysondemers/2015/06/18/50-free-ways-to-increase-your-instagram-followers/#2b04b7a6b108

The Instagram Revolution and How It Helped Evolve Photography

Chase Jarvis’ book “The Best Camera Is the One That’s With You“showcases photos that he took using only his iPhone. More importantly, the book proves that it doesn’t matter what kind of camera you use, as long as you capture the images you want the way you want to, you’ll be able to create a good photograph.

Jarvis’ insight, however, is not something that a lot of photographers share. Traditional photographers, most especially, are not so keen about the idea of using camera phones for taking photos. Majority of them feel that camera phones undermine the creativity of a photographer. Many say that it takes away the real essence of taking photographs as all you need to do is press a button and you get the image you want. Some even call camera phones a form of disruptive technology. This is also how many photographers view the photo-sharing app Instagram.

Since its introduction in 2010, Instagram has turned into a huge success. People like its easy-to-use features and the fact that they can take photos and then make them more attractive with the help of filters. Even businesses are turning to the latest social media app through Instagram marketing.

No matter what photographers are saying about Instagram, it cannot be denied that the photo-sharing app has contributed quite a lot to the evolution of photography.

Social Media Integration

With the popularity of Instagram, it is now possible to share photos in the easiest way possible. You can immediately share your Instagram pictures on Facebook and Twitter.

This feature will give your photos a wider reach as Facebook friends and Twitter followers can also share the photos to their contacts getting you more Instagram views. In just a matter of minutes, hundreds (even thousands) of people can see your images. More details here.

A More Convenient Way of Editing Photos

With its retro-inspired filters that are easy to manage, you can easily edit your photos. You don’t need to use another app as the filters are within Instagram itself. This may not sit well with traditional or professional photographers, but Instagram users like the fact that with just a single press of a button, they can turn their colored photos into black and white ones, and vice versa. With these instant filters, you can immediately create the image you want people to see.

Some professional photographers do not like using filters because they believe this hinder one’s creativity. Several photographers even say that with filters, Instagram somewhat glorifies bad shots. These comments do not bother Instagram users, though, as they find filtering photos fun and useful.

A Handy Alternative

Traditional cameras and DSLRs are quite heavy. Camera phones, which are the main means of taking photos for Instagram, are more lightweight and easytocarry. There are no long lenses and dials that you need to carry. In fact, a number of photojournalists even find their iPhones a better option than their SLRs, especially when unexpected events crop up. Since they’re small and can be kept inside the pocket, iPhones and other camera phones can be discreetly carried around.


With Instagram, photography has become simpler. In one platform, you can shoot photos, edit and then share them in a matter of minutes and instantly get lots of Instagram views. People now have an alternative to expensive cameras and photography paraphernalia.

In conclusion, it is safe to say that Instagram should be seen as an effective means of sharing relevant photos to as many people as possible. Professional photographers can choose to embrace it or not, but the fact remains that Instagram has and will continue to revolutionize the world of photography. So, why not set up your own account today and see just how quickly you can get lots of Instagram views of your photos.

Check out this post for more informations and tips: http://www.shotsinternational.com/high-velocity-business-growth-instagram/

High-Velocity Business Growth: Instagram

The single most common problem facing businesses is driving traffic to their website and in turn getting more conversions or sales. While you might get hits on your website, there is no guarantee they will turn into sales or conversions for your business. You need to create a solid brand image before and build credibility with respect to your brand and business before you can see conversions in large numbers. So, why not make the most of popular social media and create your very own Instagram marketing campaign… it’s something that even the biggest companies are turning to with great returns

It is a given that visuals attract more attention than text. So, there’s no reason why businesses who would do well with an Instagram profile wouldn’t want to encash on this opportunity. Also, Instagram, in the literal sense of the word, makes your business ‘look’ good. Imagine the reactions of your audience when you upload pictures of your products, team members, and general engagement images! They’ll be excited to be able to see all of this.

I love it when a company consciously learns from real world users, then takes off like a rocket ship. That’s exactly what’s happening to Instagram, a hot photo-sharing startup.

It only took three months for the mobile application vendor to capture one million users, and a month later they had two million users. In case you’re wondering, that’s a faster ramp than Facebook or Twitter – and it pushed Instagram to become application of the week for Apple’s store. It’s no wonder that Instagram received a healthy influx of $7M recently from venture capital firm Benchmark Partners.

But it wasn’t always like this. Instagram started as a mobile location and sharing application called Burbn. Burbn received a lot of attention because it was an application in the location space, just as the space was taking off. Burbn also garnered a lot of tech attention because it was written in HTML-5. The initial ‘stealth’ product had a number of reviewers and testers. But even the CEO of Instagram would tell you it was no big success. It had too many features, didn’t have a clear marketing position and frankly was trying to be too many things to too many people. Now that’s a mistake too many businesses make – trying to shoot at 360 degrees instead of focusing on a niche where they can win.

Instagram says that was part of the plan. According to them, the plan was to: 1) release a product that had many features; 2) monitor how people used it and what features they were most attracted to;and3) realign the application and strengthen its distinctness, in the areas where buyers were most interested.

That’s exactly what happened. Burbn strategists immediately recognized that the photo sharing application, combined with location, was what was “hot” about Burbn. And Instagram was born.

Today, the application only runs on iPhones. Yep, that means that two million iPhones are using the application in its first four months of availability. Instagram is expected to deliver an application for Google Android-based phones soon. In February, the company announced an API that enables developers to link to their photo platform for all kinds of interesting applications. Instagram is preparing to launch a new website that will feature the power of Instagram location-tagged photos combined with a sample application it developed.

This little company is set to be a rocketship. All because Burbn strategists listened to their audiences, focused on the value that their buyers wanted and followed their best markets to success.

That’s a perfect example of Zero Gravity thinking, for all of us… So, if you are looking to get on the Instagram bandwagon, you can boost business with an Instagram marketing campaign.

5 Ways To Use Instagram To Drive Traffic

Instagram is another one of those social media platforms with its own special twists that you need to master if you intend to use it to generate leads for your business and drive traffic to your blog. It now has more users than Twitter does and it grew by 50% in the last 6 months of 2014. Do you think your clients and/or customers could be here? It is definitely worth doing further investigation.

With the integration and growing importance of social signals to Google algorithm, more and more are encouraged to use social media platforms to skyrocket their advertising efforts. One of the venues that have been gaining considerable attention from SEO specialists and Internet marketers is Instagram. But like any other business strategy, you can’t just jump into the bandwagon and see results. Know the right way to do Instagram marketing, then build brand awareness and gain more followers.

Instagram has taken the lead in making the web more visual, creating avid photographers from average users and brand specialists from businesses who have seen the potential of such platform. Photo-sharing has proven to be a great way to attract a good following, increase customer relations, and inspire active participation and discussion from users. To enjoy all these promising benefits, what does it take to make your Instagram marketing campaign a success?

Here are a few ways to drive traffic to your offers from Instagram:

  1. Be strategic about the link

You get one and only ONE link on Instagram, use it wisely. What do you really want your people to do? Think that through and place a link accordingly. You can change it every day if you need to but be very strategic about it.

  1. Hashtags

Without hashtags, nothing gets noticed. Pop over to the accounts of leaders in your niche and see what hashtags they use. Try out new ones and see the response you get. Do not put anything out in the Instagram world without a hashtag unless you expect it not to be seen.

  1. Videos

Instagram allows you to use fifteen second videos to tell a story. It is incredible what you can fit in 15 seconds so use it as frequently as you want to, in order to inspire, entertain or educate them on your product or service. Remember to use hashtags again to get it seen.

  1. Pictures

Instagram, of course, is completely based on pictures, so use visually stimulating images to get the attention of prospects. Go to places like Pixabay to obtain free images or you can use Shutter stock or dollar photo club for a broader range at a higher price point. Put quotes on pictures, and of course, you can use your own images taken as part of your regular life. Let your pictures tell more of the story of what you and your business stand for.

  1. Connect with the movers and shakers

Go see what the gurus in your industry are up to and connect with them. Also, connect with some of their followers but please do not be cringeworthy when you do this. Follow people you feel would be interested in what you have to offer. Go onto their profile and check things out rather than doing a blanket follow.

Give meaningful responses – there are more than enough spammers on the platform (and you will discover this when you get started), be deliberate about how you communicate with people. Always keep in mind that these are PEOPLE, not simply money in your bank account. So, now armed with this information, what’s stopping you from making it big time with your own Instagram marketing campaign?

FInd out more tips here: https://www.pinterest.com/pin/348958671098390806/

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